The newly named Honda Yuasa Racing Team was announced as the Civic’s 2012 racing livery was revealed for the first time at the Wiltshire factory on Monday 12th March.

The Racing Bug were delighted to be part of the launch allowing sponsors and Honda’s Manufacturing Associates the opportunity to test race for themselves the awesome power of the New 2012 Civic.

Given our track record of engaging the public in real motor racing, we are in the unique position of being able to guarantee the most vibrant, atmospheric and engaging attraction at any event. Our racing systems are inherently brandable, in that we offer visitors the opportunity to drive, race and enjoy real scale versions of whatever specific car is required. We deliver unrivalled brand engagement not just for the hundreds of drivers per day but also any number of delighted and fully engaged spectators.

The entire FIAT Group UK dealer network converged on the Telford International Centre in January with the theme focussing on ‘2012. Together. Stronger’

And with Alfa Romeo and FIAT the official car suppliers to British Cycling and British Athletics, what better opportunity to get the brand message across for London 2012.

British Touring Car drivers; Paul O’Neill and Tom Onslow-Cole along with Ecovelocity’s own race driver “Clive” raced Honda’s electric version of the British Touring Car Civics to victory. As you can see from their faces, the experience is one they will never forget.