Insider Guide to Running Exhibitions 10 top tips and ideas to WIN at Exhibitions and Trade Shows Martin Rutherford, founder of The Racing Bug; leading event and exhibitions solution provider, lists tips for maximising success at exhibitions and trade shows. 10 TOP TIPS Embrace the ROI (Return On Investment) Avoid the hidden cost pitfalls Plan to succeed Deliver WOW factor Shun the “Bragging Rights” trophy Employ the best people Deploy winning behaviours Love thy neighbour Mak