We were delighted to be a part of the Invictus Games Racing Event last week at Silverstone. We created scale models of the British GT Championship F-Type Jaguars, covered in the spectacular Invictus livery to replicate the cars competing. The race system was also fully branded to engage the guests and give them a realistic and ultimately fun experience!
A fully brandable and interactive marketing platform can be a fun and alternative way of attracting and engaging event guests. At the Invictus Games Racing Event our system showed off the branding easily whilst still being a great entertainment centre piece.