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The Racing Bug’s Theo Championship @ The London Motor and Tech Show!

Come and visit us at stand 2260 at this year’s London Motor and Tech Show. We’ll be there with our 6 driver “Indy” race circuit fully sponsored by Theo. Theo is a new smart in-car driving companion, making its debut this week at the Show.

The Racing Bug will be running Theo’s exclusive show competition using our expertise in competitive fun and marketing. Our specialist indoor racing simulator will test visitor’s racing skills and find a winning champion amongst them all.

In every race, visitors will drive their Theo branded RC cars around the twist and turns of the track in a bid to achieve the most laps in the quickest time. Each day the best competitors will be invited to a “Champion’s Race” where a Theo device worth £279* is up for grabs as the winning prize.

The Racing competition will be a fun way to engage new potential Theo customers, and provide them with an all-important first brand experience. The racing element will of course go down particularly well at a show full of petrol heads and technology whizzes!

Our indoor race systems, such as the “Indy” Circuit featured at The London Motor Show, are perfect for events where space is restricted or where a more personal feel is wanted. The indoor systems are available in different sizes, a range of driving options, and allow for a varying number or racers. They are still fully brand-able to provide the same marketing opportunities, but encourage a more personal feel that can lead to follow up interactions needed at exhibitions and product launches such as this.

*Theo Device (including professional fitting and 12 months subscription)

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